Pools Built for the Way You Live

Hauk Custom Pools

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Texas-based Hauk Custom Pools is built on years of experience and works hands on with customers to help make their pool dreams come to life. Hauk Custom Pools is headquartered in the city of Celina and serves a majority of the north Dallas Metroplex.
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The company was created in 2001 by the experienced pool specialist Robby Hauk. Robby had gained experience in pool design, sales and construction while working for another company in Dallas, Robby applied his hands-on experience and passion toward building his own business. Robby took his knowledge and added the experience of his father Bob, a respected pool industry innovator whose own industry experience went back to the 1950s, to make Hauk Custom Pools the dynamic and trusted pool builder they have become.

The company started small, with a handful of employees working in construction management and running the office and warehouse. The family-owned business has nearly thirty full-time staff today and remains focused on consistent growth while continuing to provide the highest level of customer service to clients.

The company has repeatedly won awards for their outstanding work, including being listed as one of Pool & Spa News’ top fifty builders for 2017, with new residential construction revenue of $17,830,000 and 219 pool excavations in 2016. They were also noted as fourth in the nation and second in the state of Texas for customer service and one of the top 10 nationally in community involvement.

They also appeared on the list of the ‘World’s Greatest Pools’ by Pebble Tec (2016). Pebble Tec, a manufacturer of trusted pool finishes, presents awards that celebrate spectacular pool design and quality, characteristics for which Hauk Custom Pools has become famous over the past sixteen years.

The company uses sites like Instagram, Pinterest and Facebook to display pools under construction, completed pools and more. And through their YouTube channel, Hauk showcases pool designs and provides informative videos on subjects ranging from the material selections to cleaning pool cartridge filters and Zodiac variable speeds pumps.

Even though they have received multiple awards and have a strong Internet and social media presence, Hauk Custom Pools still gains much of their business through referrals and word-of-mouth praise from past clients. “Many of our prior customers are so excited about their custom pools that they tell their neighbors and their friends, and that brings in most of our traffic,” says Digital Marketing Specialist and Design Consultant James Barnes.

Now, Robby’s sons Nick and Clay are integrally involved in the family-owned business. Hauk Custom Pools is building on three generations of pool knowledge to provide well-designed, sophisticated and stunning pools to Texas homeowners. It is precisely this efficient, experienced and focused approach to pool design, construction and service that has made the Hauk name readily recognizable for quality in the state as well as well beyond its borders.

The company’s pools and associated projects – free form pools, geometric pools, water features and outdoor living and entertaining areas – are precisely planned to satisfy clients. Like many additions to our homes, pools are not only functional and beautiful but a reflection of who we are. Trained Hauk staff meet with new pool buyers and their families at their homes to gain a sense of their vision and expectations in creating the ideal setting. Is the customer enthusiastic about outdoor, poolside entertaining and parties? Do they see themselves hosting youth-oriented activities? What size and style of pool suits their needs and budget? What related visuals, such as enclosures or water features, does the customer envision to complement their pool aesthetics? All these questions and others are asked to gain a better sense of the client and their needs.

“That way, we can take their idea and their vision and translate that into a 3D reality on a computer,” says Barnes. Hauk Custom Pools prepares for every project by collecting precise measurements and surveying each yard, determining the feasibility of a pool and gathering information from the homeowner. They then use all that information to create a design and make adjustments with the homeowner to ensure the plan and budget fit the homeowner’s needs.

Through the talents of knowledgeable sales staff, construction and project managers, design consultants and operations management, every aspect of a pool – from the initial meeting to design, earthworks, installation and handover – are carefully coordinated. Each customer gets his or her own personal web portal, where they can see firsthand the construction process and follow the steps to successful pool completion.

From the initial meeting buyers are viewed as partners in the process and treated with the utmost respect throughout the process, viewing the proposed design and 3D animation where the client can view their backyard in 360 degrees ‘and even simulate swimming and views from the inside of your home,’ design approval, updates and construction. And quality service does not stop once the pool is completed; as well as providing helpful information and videos, Hauk conducts ‘pool school’ classes with clients, ensuring customers receive the ultimate ‘Hauk Experience.’ ‘Pool school’ holds discussions on key topics such as tools needed for general maintenance of their pool.

In addition, the company’s website features a wealth of information and a checklist of seasonal pool care and procedures for preparing for winter months, a question and answer section and information about cleaning debris, replacing filters, proper water levels, test kit and chemical storage, lubrication, proper storage of pool accessories, testing, chlorination, shock, operating the pump, maintaining valves and much more. Since Texas has varying temperatures, Hauk has suggestions on avoiding evaporation, deck maintenance, joint expansion, freeze protection and other weather-related conditions.

Hauk provides pool service and repair packages that cover everything from spring check-ups to preparing for a party. Packages include preventative maintenance inspection, filter cleaning, winterization with freeze protection, pre-party preparation, a new home buyer package and a range of extended warranty packages to suit every need. Hauk professionally strives to make every pool owner’s experience as stress-free as possible with service scheduling options, retail offers and hourly rate service. Services cover circulation and filter pimp installation and repairs, LED repairs, new filter installation, chill pump repairs and other pool needs.

It is not uncommon for customers to keep coming back to Hauk for their second or third pool. The reasons are a tremendous selection of pool styles, unrivalled customer service and one of the best reputations in the business. Sometimes, potential purchasers will go look at another company, do their research and come back to Hauk for their award-winning work.

“Customer service, our forthright pricing and being upfront about everything is probably the biggest advantage that homeowners get from working with Hauk, on top of a very beautiful and elegant custom pool,” says Barnes.

“What customers have experienced working with us over other companies is a higher level of customer service and better communications,” states Barnes. “Throughout the entire process, we are going above and beyond to make sure that we communicate with the homeowner that they know what is happening next and where they are in the process. We are also extremely honest with our pricing; the price you see when you sign your contract is a price you’re going to be paying unless they make a change themselves.”

Industry Changemakers

The construction industry has historically been slow to evolve, drawn to tradition over technology. As the industry is in a state of rapid innovation and advancement, organizations like the Toronto Construction Association (TCA) are working tirelessly to build strong member businesses that won’t fall behind.

June 26, 2019, 12:55 AM EDT